Creating

The only way to grow is to be competive and in order to achieve that goal a company has to meet market challenges, which in turn requires up-to-date technology, state-of-the-art design and functionality.
Thanks to our consolidated product-marketing know-how, we help companies to identify potential in their product areas, and to define whether their style, technical/productive capacity, market segmentation and sales forces meet requirements for their markets of reference. In the event the result of such investigation turns out to be negative or only partially positive, we search for the solution to the problem and put it into practice.

Product marketing

In the face of continually increasing offerings at prices that are often highly competitive, today a company stands out for its attention to design and for the style known as “Made in Italy”, which continues to be a big draw and is very influential for a company’s positioning on global markets. Our team, after carrying out a scrupulous analysis with company staff, helps to segment the product range in order to define it in terms of design; quality; price; the extent to which it meets market requirements and also, to identify how closely it is aligned with what its direct competitors offer. We then suggest and/or monitor product-development strategies and, if necessary, assist in selecting external personnel specialized in that particular product sector so as to re-align product offers and create a catalog that better meets the latest market trends and requirements.

Delocalizing Manufacturing

Delocalizing manufacturing may not be necessary for all production sectors, but past experience shows that the market itself will reward companies that were able to forecast trends and position themselves where flows of goods produced would find the most favorable quality/production-cost ratios. Today Asia and India are undoubtedly the strongest countries in this regard, precisely because of their rapid technological and demographic growth rates, which make them not only interesting as productive partners but also and above all, as a growing consumer market.
Many Italian companies have successfully tapped into these markets, which has enabled them to expand to international levels and increase their profits considerably, without having to give up their existing structures or their Italian identity.
Asia is a great opportunity for companies that show they are both flexible and innovative. Indisputable proof of this is that whereas in the past the phenomenon affected manufacturing industries with high-intensity work and low innovation content, today growth is most dynamic in technologically-advanced sectors such as electronics, IT, telecommunications and biotechnology.
There are currently more than 1.200 Italian companies in China, of which 445 have manufacturing plants; they are mostly concentrated in the provinces on the country’s eastern coast. This is not a very significant number of companies, but they have managed to establish themselves even though the country does not have an efficient system, and they are not there solely because of lower labour costs. This choice of location has enabled the companies to maintain a competitive advantage thanks to extending their product lines and reorganizing the manufacturing, logistics and warehouse management aspects of their businesses.
Our organization can guide a client company towards the most qualifying and profitable choice, thanks to a heterogeneous, detailed map of opportunities on these markets from the point of view of territorial, logistical and legislative characteristics.

Opening foreign branches and companies

As well as setting up a foreign company, foreigners generally constitute a subsidiary or branch, an associate office, or a project office.
A subsidiary is a peripheral office that carries on the same business as the foreign parent company. To open a subsidiary a foreign company has to apply for a specific authorization, after which it has to register the subsidiary with the Register of Businesses for that territory.
Business activities that can be carried out through a subsidiary are different in each country, but are generally restricted to:

- exporting or importing goods; providing professional services and consultancies; carrying out research for the parent company; promoting joint technical-financial operations with local companies and the parent company or foreign companies in a group; representing the parent company in the foreign country as a purchasing and sales agency; providing technical support for products issued by the parent company or other companies in the group.
An associated office is an agency set up by a foreign company mainly to explore further business opportunities and assess the situation for investments in a country. An associated office is not authorized to manage, directly or indirectly, any business or industrial activities. It may only:

- represent the parent company and/or companies in the group, abroad; promote exports and imports from and to the country of reference; act as a vehicle for communication between the parent company and local companies.

A foreign company may also create a project office expressly for specific projects. It is basically a subsidiary incorporated only for the amount of time necessary to implement a specific project and may not carry out any other activity except as required to implement the project.

In this context, our contribution to the expansion of a company revolves around the following activities:

Company Operations

  1. Activities to help incorporate Italian companies and subsidiaries abroad or foreign companies in Italy;
  2. Joint ventures and consortiums.
  3. Consultancies for operations to buy and sell companies or stakes in companies.
  4. Feasibility and implementation studies of operations to reorganize companies, including mergers, split- ups, transformations and company wind-ups; 
  5. Study, plan and carry out management buy-outs, buy companies, and float shares and stock option plans.
  6. Participate in board of directors meetings on behalf of our clients.
  7. Sit on statutory bodies (boards of directors).

Start up

This expression, now widely used in management circles, means to establish… whether it refers to opening a new company or a subsidiary of a company or, more in general, a new business; but a start up is a procedure that concretizes a plan for a project, a fundamental document for planning and developing the project itself.
Basic points of the plan are:

  • objectives: motives for the project, that authorize its development and define results to be achieved;
  • requisites or results: characteristics of the product or service that results from the project;
  • restrictions: restrictions imposed and expressed in terms of time, cost and regulations;
  • activities: actions to be taken to achieve results;
  • resources: people and/or equipment that  carry out the activities;
  • costs: financial investment in connection with the project;
  • risk and criticality: in connection with availability of resources; 
  • quality: standards that have to be abided by;
  • communication: modalities for providing information about the project;
  • company purchases: relates to contracts with suppliers of goods and services.

Our team not only draws up the plan; if required, we also implement and manage it, subject to regular inspections by company staff, until such a time as results obtained can be assessed.